Cake Business Coaching & Advice
Your cake business. Your chaos. Let's make sense of it.
Running a cake business is about so much more than making amazing cakes. There's:
- pricing
- marketing
- enquiries
- networking
- social media
- events
- admin
- learning
- confidence
...and approximately 47 other things you never realised you'd have to think about.
You know how to make the cakes.
But running the business?
Maybe you've been doing this for a while and still feel like you're making it up as you go.
You're busy, but you're not sure you're actually making enough money.
You know you should be marketing yourself, but every time you open Instagram you have absolutely no idea what to post.
You want more wedding work, but don't know how to get yourself in front of the right couples.
You're constantly second-guessing your prices.
Or maybe you've got a million ideas and absolutely no clue which one you should actually do first.
What can I help with?
Running a cake business comes with a lot more than just making cakes.
Whether you’re struggling with pricing, finding the right clients, getting visible online, moving into weddings, feeling confident in your business or simply trying to get everything under control - we can work through it together.
I can help with:
-
Pricing & making a profit
-
Marketing & getting seen
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Attracting the right clients
-
Weddings & moving into higher value work
-
Confidence, mindset & decision making
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Systems, organisation & making your business work for you
Is this for you?
This is for cake makers who are ready to make their business work better for them — whether you’re still finding your feet or you’ve been doing this for years.
Maybe you’re feeling stuck, overwhelmed or unsure what to focus on next. Maybe you know your business could be better, but you just can’t see what needs changing.
You don’t need another generic business plan or someone telling you how you should run your business.
You need someone who understands cake businesses, gets the reality of running one, and can help you work out what you actually need.
"I gained valuable insights that I likely wouldn’t have discovered on my own, especially around systems and ways to run my business more efficiently...
Having the right support gave me the confidence to put myself out there”
Harriet - Not Just Cake
“It’s not always the big things that make the difference. It’s the small, practical advice that Krissy gives that actually helps you move your business forward and work more efficiently.”
Gwyneth Johnson Cake Design
How Coaching Works
Let's keep this incredibly simple.
1. We figure out what's going on.
Before we start throwing solutions at things, we work out what's actually happening in your business.
2. We decide what matters most.
There will always be another thing you could be doing. We'll work out what you actually need to focus on.
3. We make a plan.
Practical steps. Not a giant to-do list that you'll never look at again.
4. We work through it together.
Depending on your package, we'll meet regularly, review what's happening and tackle whatever comes up along the way.
5. You move forward.
More clarity. More confidence. Better decisions. And hopefully considerably less staring at your laptop wondering what the hell you're supposed to be doing.
1-1 Coaching Services
Business Growth Package (6 sessions)
397£6 sessions of 1:1 coaching to build momentum, improve pricing, attract better clients, and take consistent action in your cake business with support and accountability.Valid for 18 weeksBusiness Elevation Package (12 sessions)
847£12 sessions of 1:1 coaching for deeper transformation, helping you refine your pricing, marketing, and strategy to build a profitable, sustainable cake business.Valid for 9 monthsBusiness Power Hour
77£A focused 60-minute 1:1 session to get clarity on one specific area of your cake business, with expert advice and a clear action plan to move you forward quickly.Valid for 6 weeks
For those that need help with one specific issue, a second opinion on your business or pricing, a
review of your website or social media, a clear action plan, or a quick injection of clarity and
direction. This is a focused 1-hour session where we zoom in on one key area and create clear next
steps.
You will go away with the recording of the session, all session notes and a PDF action plan to take away and work on.
Best for getting unstuck or refining ideas. Booked and taken within 6 weeks of purchase.
Perfect for established cake business owners who want to move into higher-paying work, go
full-time, or replace their income. We create an action plan together, then use sessions to work
through it. Focus areas include confident pricing, marketing, business strategy, attracting
higher-value clients, and positioning in the luxury or wedding market.
You'll receive all recording and sessions notes, as well as PDF resources and an end of package action plan.
Best for structured growth and
accountability.
Sessions can be taken every 1, 2 or 3 weeks.
(To be used within 18 weeks.)
For those wanting a full business overhaul, starting from scratch, or needing deeper long-term support. We go deeper into pricing, marketing, business structure, client attraction, and
long-term strategy.
You'll receive all recording and sessions notes, as well as PDF resources and an end of package action plan.
Best for transformation and rebuilding confidence in your business direction.
Sessions can be taken every 1, 2 or 3 weeks.
(To be used within 9 months)
Book a discovery call
See if I am the right coach for you...
We’ll talk through your cake business, what you want to achieve, and where you’re currently stuck. I’ll then guide you towards the coaching option that will support you best right now, so you can move forward with confidence.
20 min
Frequently Asked Questions
Do I need to be an established cake business?
Not at all. I work with cake makers at different stages of their business, from those finding their feet to established businesses ready for their next step.
What can we talk about in coaching?
Pretty much anything that affects your cake business. Pricing, marketing, clients, weddings, confidence, social media, systems, planning, making more profit, or figuring out what you should be doing next.
Is this just business coaching?
No. This is coaching specifically for cake businesses. I understand the reality of running a cake business, from the cakes themselves to the clients, weddings, suppliers and everything else that comes with it.
Will you tell me exactly what I should do?
I’ll give you honest advice, ideas and practical guidance, but I’m not here to give you a one-size-fits-all business plan. We’ll work out what makes sense for your business, your goals and your life.
What if I don't know what I need help with?
That's completely fine. You don't need to arrive with everything all worked out. We can work out where you’re stuck and what would make the biggest difference.
How does coaching take place?
All 1:1 coaching is currently delivered online via Zoom, so you can get support without having to travel anywhere.
Which coaching option is right for me?
It depends on what you need. If you have one specific thing you want to tackle, the Business Power Hour could be a good fit. If you want ongoing support, the Business Growth or Business Elevation packages give us more time to work together.
Can I ask questions between sessions?
Yes - ongoing support is included with the relevant coaching packages. The level of support depends on which package you choose.
What if I'm nervous about being coached?
You’re not going to get a lecture or be made to feel like you’re doing everything wrong. Coaching is a conversation